Lancashire Skincare Brand Fights Company Name Infringement
Published: 1 June 2026
A burgeoning Lancashire-based natural skincare brand, “Bloom & Glow Botanicals”, faces a trademark dispute with a newly registered company, "Bloom & Glow Beauty Ltd." The core of the disagreement lies in the latter’s company name, registered with Companies House, which the established skincare brand argues infringes upon its registered trademark for “BLOOM & GLOW BOTANICALS” and associated branding.
Bloom & Glow Botanicals, trading for five years, holds a UK trademark in Class 3 for cosmetics and toiletries. They contend that the nearly identical company name, even with “Beauty Ltd” appended, creates a likelihood of confusion among consumers, potentially diverting sales and diluting their brand’s distinctiveness. The new company, conversely, asserts its right to use a name legally registered with Companies House, claiming no intent to mislead.
Such disputes often hinge on the ‘likelihood of confusion’ test under UK trademark law. Courts assess factors like the similarity of the marks, the goods/services offered, and the distinctiveness of the earlier mark. Resolution typically involves negotiation, or, if unsuccessful, a court injunction forcing a name change, or in some cases, the new company may successfully argue no infringement exists.
Small business owners must understand that a Companies House registration does not grant a right to use a name if it infringes an existing trademark.
Bloom & Glow Botanicals, trading for five years, holds a UK trademark in Class 3 for cosmetics and toiletries. They contend that the nearly identical company name, even with “Beauty Ltd” appended, creates a likelihood of confusion among consumers, potentially diverting sales and diluting their brand’s distinctiveness. The new company, conversely, asserts its right to use a name legally registered with Companies House, claiming no intent to mislead.
Such disputes often hinge on the ‘likelihood of confusion’ test under UK trademark law. Courts assess factors like the similarity of the marks, the goods/services offered, and the distinctiveness of the earlier mark. Resolution typically involves negotiation, or, if unsuccessful, a court injunction forcing a name change, or in some cases, the new company may successfully argue no infringement exists.
Small business owners must understand that a Companies House registration does not grant a right to use a name if it infringes an existing trademark.
This is an illustrative, educational scenario about how trademark disputes typically arise and are resolved — not reporting on specific real companies.