Aston Martin Appeals UKIPO Wing Logo Decision

The UK Intellectual Property Office dismissed Aston Martin Lagonda’s opposition to three wing-shaped logo applications filed in 2022 by Zhejiang Geely Holding Group for motor vehicles in class 12. The marks relate to designs intended for use by London EV Company, a Geely subsidiary. The hearing officer found no likelihood of confusion, noting that winged motifs are common in the automotive sector and that consumers would distinguish luxury sports cars from electric taxis. Aston Martin appealed the March 2026 registry decision to the High Court in April, seeking to overturn the ruling. The dispute arises despite Geely’s significant shareholding in Aston Martin. Proceedings continue in the courts.

Small businesses should monitor comparable marks in their sector and act promptly on oppositions to protect distinctive branding.